Founder of The Studio Effect Ltd, a hair and beauty salon in West Bromwich; Sophia started braiding hair more than 15 years ago before heading off to university where she gained a first class honours in Broadcasting & Journalism. She then went on to work for major TV broadcasters and production companies before working as a homelessness prevention officer with her local council.

She decided to pick up hair braiding again on the side which quickly grew into something bigger.

Sophia now aspires to be a successful entrepreneur who can provide excellent products and services to the community and beyond.